Jet Blue Essay Example for Free

feed sacrilegious Essay in that location ar a few trends that nourish come into play over the past few years. These distinguishable trends range from pricing for the flight to in flight perks. It seems that the perks and separate in flight amenities are what may be what makes the difference and will impact any of the air duct companys strategy. receivable to major hikes in fuel costs over the past year the airlines have had no other choice tho to start passing this expense on to the flyers. The airlines have been trying to come up with competitive ways to differentiate themselves from the competition.Many of the airlines even charge for you check bags withal. According to Ethan Davidoff in his oblige The Cost Behind Checking Bags most airlines whole charge $25 for a bag to be checked but there is Southwest Airlines that allows two bags to be checked before charging. With that said in the to a higher place menti hotshotd article one can see that you definitely want to travel light because for more than one bag the prices start to increase all the way up to $600. Although Southwest allows two checked bags there are other airlines that allow one free checked bag and most have a weight limit of 50lbs.If one were to travel internationally it may be cheaper to just purchase inciter new clothes when you land. Not to mention the convenience of not checking any bags or having to wait to crack it up when you land, etc. So not only have airlines scratch charging to check bags but many a(prenominal) have stopped providing food, unless the flight is over a given amount of time and you are unremarkably paying for that snack. The above mentioned change in airline air dresss has certainly affected many airlines strategies.Also as mentioned above it has affected them most specifically in what type of benefits, perks, or amenities that they are free to post their flyers. reverse lightning fat has certainly followed suite and done various things to try to set themselves apart(predicate) Discuss Jet distressings strategic intent. Jet benighted says that their objective is optimize our fare mix to increase our average fare and, in certain markets, utilize our net snuff it to maximize connecting opportunities firearm continuing to provide our customers with competitive fares (jetblue. om mo filings, p. 31). Like any other company they are look to cut costs without hurting any of the aspects of their company that sets them apart (i. e. customer operate, tv, radio). Jet Blue airline seems to have set its strategy to take advantage of the charges that other airlines charge. They have set themselves apart by offering things on their flights that other airlines either dont have or charge for. Jet Blue allows the first bag to fly free, the second costs $35, and the third costs $75.Although they do not have wireless broadband yet, unlike some other airlines, they do plan to have it in place 2012, and this is so because all of Jet Blu es aircrafts are being set up for ViaSat satellite wireless which is new and no other airline has. Jet Blue is testing the service for ViaSat and the FAA for testing to be approved for use on airlines. However on the ground in the concluding it does offer free broadband at most airports (http//www. jetblue. com/flying-on-jetblue/onboard/wifi. asp). A strategy held by Jet Blue like that of any business is to improve its bottom line.Jet Blue wants not only to be profitable while reducing costs but they want their customers to be happy and have a good flying fancy. Jet Blue has a saying on their site that says our standards beat their extras (http//www. jetblue. com/flying-on-jetblue/). They pay off to provide stellar customer service. As a matter of fact according to ehow. com Jet Blue was awarded the Conde Nast Traveler Readers Choice Award for best domestic airline and in 2008, it win J. D. Power and Associates Highest node Satisfaction Among Low Cost Carriers in northern Amer ica award (ehow. com).More specifically they also state on their weathervanesite that they have ranked Highest in Customer Satisfaction Among Low-Cost Carriers in North America by J. D. Power and Associates for five years in a row (http//www. jetblue. com/about/work/). Jet Blue airlines prides itself on its customer service. As noticed from the previous paragraph they have won awards for their customer service. It is no wonder that the company believes in making their customers flight experience a pleasant one since the company was started by David Neeleman and a number of Southwest Airlines employees in February 1999 (ehow. om). gravid customer service is part of their strategy and it is one of their many features that puts them heads above the competition.Discuss Jet Blues fiscal objectives and whether or not the company has been successful in achieving this objective. Before even getting into the financial objectives of the company just reading the SEC report for 2010 really shows proof that Jet Blue has been an extremely successful company over the past ten years. Since they were incorporated in 1998, flight starting in 2000, they have grown from $38. gazillion in net income in 2001 to net income of $97 million in 2010 (jetblue. com). The aforementioned data shows proof of growth and success in lieu of turbulent financial times with rising fuel costs. Fuel costs dramatically rose over the companys time in business which could have easily put a company under but they continue to strive. Discuss Jet Blues strategic elements of cost, organizational culture, and human resource practices and mensurate whether each element provides the organization with a competitive advantage.Jet Blue continues to be competitive with their just the ticket and baggage pricing. In their 2010 SEC filing they term themselves a value airline based on service, style, and cost (p. 4). They go on to discuss in the overview how they feel that they continue to provide best disci pline product and reasonably priced optional upgrades (http//investor. jetblue. com, p. 4). As for Jet Blues organizational culture their web site specifically says If youre looking for a job where your career, your passion, and your sense of fun are all authorised then youve landed at the right place.At JetBlue weve built an award-winning brand based on portraying value, service, style and comfort to our customers and to our crewmembers. And, by hiring people who share our vision, weve created a place where people enjoy advance to work (http//www. jetblue. com/about/work/). Jet Blue continues remain un-unionized. Discuss Jet Blues strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful holding these strategies. tell apart of their strategy in 2008 has been the same as previous and later years, to remain on time with their flights.They have continued to do well meeting this goal. Jet Blues ongoing strategy has been to deliver exceptional customer service and on time direct flights. In 2008 they stated in their SEC filings that they were the 7th largest passenger carrier and in their 2010 SEC filings they were the sixth largest. Regardless of any strategies that they planned to implement they were obviously successful. The proof lies in their continued recognition by JD Power Assoc, their net income increases, and their growth to 6th largest passenger carrier in the US.While other airlines are folding, being bought out, or merging Jet Blue is continuing to grow. It is no wonder since they offer outstanding customer service as only part of their strategy and it is one of their many features that puts them heads above the competition. Some of their other features that ranks them high with their customers is the fact that they offer 36 tv channels, XM/Sirius radio, and unlimited snacks and beverages to all passengers at no cost. Kudos to a company for retention its employees (all non-union) and customers happy.