Art Friedman - Friedmans Appliance Case Study Example | Topics and Well Written Essays - 250 words

Art Friedman - Friedmans Appliance - Case Study Example Earning a decent salary followed by  convenient  and safe working conditions  depict  the hierarchy of needs. A generous salary acts as a first  level  motivator then  suitable  working conditions  come  in as a  second  level motivator. The factor applying to Friedman’s Appliance is hygiene factor. These factors include; quality of supervision, working condition, salary,  administration  and  company  policies. The need for  achievement  also applies in Friedman’s Appliance. Employees with the need of achievement were free to choose their  appropriate  working  schedule  and  propose  their  pay  (Lussier  &  Achua, 2010). Equity and  expectancy  theories do apply in Friedman’s Appliance  case. Employees  expect  their input and outputs to be at par as outlined in Equity theory. In Friedmans Appliance, employees could choose their level of  salary  in accordance with their level of input. According to  expectancy  theory, there is a direct relationship between motivation and the  performance  generated. Employees at Friedmans Appliance increased their productivity with  an increase  in their salaries (Lussier  &  Achua, 2010). Friedman employed positive reinforcement. Positive reinforcement is adding a stimulus in order to  achieve  a  superior  response. Employees at Friedmans Appliance got a pay raise and also had the benefit of choosing their working schedule. These, in turn, increased their productivity (Lussier  &  Achua, 2010). Conscientiousness is one of the five personality dimensions illustrated by Art Friedman. Employees illustrated this by being achievement-oriented, disciplined and organized. Friedmans Appliance employees exhibited this goal-directed behavior. Their conscientiousness positively correlated with their productivity (Lussier  &  Achua,

Social Marketing Propaganda Effectiveness on Attitude Change Essay

Social Marketing Propaganda Effectiveness on Attitude Change - Essay Example The notion that a crowd takes over the will of a person much like the suggestions of a hypnotist command the unconscious of the hypnotized are promoted in trying to analyze crowd behavior, (Wichers, 1996). Â  The science of social influence addresses the issue of how and why people change their thoughts, feelings, and behavior of other people through such processes as conformity, persuasion, and attitude change compliance and yielding to social forces and most importantly, the study of social influences aims at developing mechanisms to resist unwanted and undesirable social influences. Jowett & O'Donnell, (2006) agree that time separates the study of propaganda from the political ideologies that hovered over academe in the cold war period and there is a clear revival of interest in the importance of the roles played by propaganda in the many aspects of the modern life, not necessarily related to international intrigue and military campaigns as the first world war changes the traject ory of social influence research. ...On the other hand propaganda and Social marketing are similar in ideologies as social marketing is the taking into action and control measures aimed at influencing the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution, and marketing research which is all aimed at influencing individual thinking abilities and perception towards a product, (Kotler & Zaltman, 1971). In this definition, the ideology of propaganda and social marketing are pushed forward by ideology rather than pulled by magnetic consumer focus and hence the ideas that define social marketing artifacts are rare. In the United States and Britain the war was marked by a period of patriotism and after the war, many people became disillusioned by the results coming to feel that they have been duped by the propaganda behind it. Based on human behaviour, the Zeitgeist of the times encouraged the belief that social influence a nd mass propaganda was all-powerful based on the suggestion theories from psychoanalysis or behaviorism’s belief in malleable human behavior where researchers and scholars began documenting this belief as well as attempting to find ways to inoculate citizens from propaganda, (Pratkanis, 2007). Weak effects of these variables on social influence as on the other hand in the 1940 Presidential campaign it was observed that few voters changed their voting preferences as a result of the mass media content due to the period 1890 – 1914 witnessed the development of fully fledged advertising agencies (Cull, Culbert & Welch, 2003).